What we collect.
What we don’t.

Last updated: 22 April 2026

KicksIndia is an email alerts service run out of India. This page lays out exactly what we do with the email address you hand us. No legalese padding, no 4,000-word clickthrough.

What we collect

Your email address. Required — it’s the whole product.
Which tier you’re interested in (Standard, Pro, or undecided). Optional. Helps us size the launch.
Your UK shoe size (if you choose to share it). Optional. Lets us prioritise launch coverage for the sizes that actually need it.
Standard server logs from Fly.io (IP, user-agent, timestamp) kept for up to 30 days for abuse-prevention. Not tied to your email, not sold, not analysed for marketing.

What we don’t do

We do not run any behavioural or advertising tracker. No Google Analytics, no Meta Pixel, no Segment, no Hotjar, no Mixpanel, no retargeting network of any kind.
We do not set advertising cookies or cross-site identifiers. The only cookie this site ever writes is a 5-minute-lived helper that repopulates the waitlist form if you typo your email — SameSite=Strict, auto-expires, zero tracking purpose.
We do not track you across sessions, across devices, or across the web.
We do not sell, rent, or share your email with any third party. Ever.
We do not send you anything except the alert you asked for. No drip sequences, no cross-promos, no “hey check out our new thing” emails.
We do not use your data to train models, build lookalike audiences, or feed any advertising network.

One third-party beacon you may see

Our CDN (Cloudflare) auto-injects a Cloudflare Web Analytics beacon (static.cloudflareinsights.com/beacon.min.js) into pages served at the edge. This ships only page-level aggregate metrics to Cloudflare — no cookies, no cross-site identifiers, no personal data, no IP address stored in a form linkable back to you — per Cloudflare’s privacy policy. We don’t read the data and we don’t join it to the subscriber list. If you’d rather not send it, any standard blocker (uBlock Origin, Brave Shields) will drop the request and the site still works. We’re evaluating turning this off entirely in favour of the private server-side counter described below.

What we do measure (privately, on our own server)

We count which pages on this site are being read so we know whether to keep writing them. Each pageview sends one tiny ping to our own server with the page path (e.g. /alerts/jordan-india/) and, if your browser offers one, the referring hostname (e.g. google.com). That’s it.

Stored on our own server — not shipped to any analytics vendor.
No cookies. No device fingerprinting. No advertising IDs. No attempt to identify you.
To deduplicate a single browsing session we derive a short one-way hash from your IP + user-agent combined with a salt that rotates every 24 hours. The hash is not reversible to your IP, and because the salt rotates daily it can’t link a visit today to a visit tomorrow. It is not a durable user ID.
Nothing here is linked to your email address, even if you’re on the waitlist. The pageview log and the subscriber record are separate tables with no join key.

If you’d rather opt out, any standard browser-level tracker blocker (uBlock Origin, Brave Shields, Firefox ETP on Strict, Safari’s Prevent Cross-Site Tracking) will block the ping; the site still works without it.

Deliverability + payments

When paid subscriptions open we’ll use a PCI-compliant payments processor for billing and a transactional email provider to send the alerts. Both will see your email in the course of delivering the service; neither is used for marketing. We’ll update this page with the confirmed provider list the day subscriptions open.

Unsubscribe + deletion

Every email includes a one-click unsubscribe link. If you want your record deleted outright (not just unsubscribed), email [email protected] from the address on file and we’ll wipe it within 7 days.

DPDP Act (India)

KicksIndia acts as the Data Fiduciary for the personal data described above. You have the right to access, correct, or delete your data under the Digital Personal Data Protection Act, 2023. Requests go to [email protected]. We respond within 30 days.

Changes

If we meaningfully change what we collect or how we use it, we’ll update the “Last updated” date above and email everyone on the waitlist/subscriber list with a plain summary of what changed.